About
I help brands turn cultural insight into sharp positioning, clear narratives, and measurable growth.
Over 15 years, I’ve guided companies across B2C, B2B, CPG, luxury, tech, and financial services to generate and protect millions in revenue, delivering up to 3× sales growth, 45% YoY gains, and breakthrough work for startups and Fortune 500s alike.
My work with brands like Meta, PepsiCo., Google, Diageo, Unilever, Heineken, and Westpac blends audience insight, segmentation, and brand strategy to help businesses see culture clearly and act on it.
Born in Tokyo and fluent in Japanese, Hindi, and English, I’ve lived and worked in eight countries and conducted research in more than fifty, bringing a global, human-centered approach to every brief.
Publications & Articles:
How Asian startups can learn from MINT, Campaign Asia
Women in India: Femininity & Sexuality; Editor & Contributor, Flamingo Press
Must Be Well Groomed - The Rise of Indian Dating Culture
Ovaltine & Elephants: A Cultural Survey of Myanmar: Editor & Contributor, Flamingo Press
The Rise of Ring Wing Militarised Masculinity, SOAS South Asia Research
The Semiotics of Diamond Advertising: From Lab Grown to Mined Stones, Linkedin
Cultural Caveats, Monthly Newsletter
Places I’ve lived & worked in:
Tokyo, Japan
New York, USA
Paris, France
Singapore, Singapore
Bombay, India
Delhi, India
Sydney, Australia
London, UK
Addis Ababa, Ethiopia
San Francisco, USA
Clients I’ve worked with:
Google, Meta, Amazon, BBC, Unilever, Dove, Sunsilk, Tide, Knorr, Ben & Jerry’s, Pepsi Co, Burger King, Diageo, Asahi Breweries, Heineken, L’oreal, Visa, Barclays Bank, AXA, Safaricom, Samsung
