GLOBAL CONSUMER RESEARCH & Brand STRATEGY DIRECTOR
I'm a global brand and culture strategist shaped by eight countries, three languages, and research across more than fifty markets. I live culture to decode it - translating human behavior and cultural nuance into strategies that help organisations understand people and build brands that resonate anywhere
After moving around the world, I've now made my home In San Francisco.
Publications & Articles:
How Asian startups can learn from MINT, Campaign Asia
Women in India: Femininity & Sexuality; Editor & Contributor, Flamingo Press
Must Be Well Groomed - The Rise of Indian Dating Culture
Ovaltine & Elephants: A Cultural Survey of Myanmar: Editor & Contributor, Flamingo Press
The Rise of Right Wing Militarised Masculinity, SOAS South Asia Research
The Semiotics of Diamond Advertising: From Lab Grown to Mined Stones, Linkedin
Cultural Caveats, Monthly Newsletter
Places I’ve lived & worked in:
Tokyo, Japan 🇯🇵
New York, USA 🇺🇸
Paris, France 🇫🇷
Singapore, Singapore 🇸🇬
Bombay, India 🇮🇳
Delhi, India 🇮🇳
Sydney, Australia 🇦🇺
London, UK 🇬🇧
Addis Ababa, Ethiopia 🇪🇹
San Francisco, USA 🇺🇸
Clients I’ve worked with:
Google, Meta, Amazon, BBC, Unilever, Dove, Sunsilk, Tide, Knorr, Ben & Jerry’s, Pepsi Co, Burger King, Diageo, Asahi Breweries, Heineken, L’oreal, Visa, Barclays Bank, AXA, Safaricom, Samsung
“Preeti has worked on several high-impact projects for Quantum. She is an incisive thinker with great strategic and research skills. She’s constantly reading to make connections and drive the project forward. Preeti is an accomplished storyteller, moderator, and presenter, making complex topics accessible and compelling. Her keen work ethic and dedication are evident. She is nice to work with - bringing a positive and collaborative attitude that makes her a great colleague and trusted partner.”
— Siddharth Kanoria, Partner at Quantum Consumer Solutions: Insight & Design
“Preeti and I were both freelancers pulled into help run a big project for a tech client. Despite it being a complex project with several different stakeholders and multiple methodologies, Preeti remained calm, grounded and focused. She consistently provided the client with insightful, thought provoking work and helped maintain a team atmosphere. Preeti is a pleasure to work with; collaborative, enthusiastic and resilient.”
Sally Mathie, Founder, Curious Alice
“Preeti was the lead research consultant for an ESG project I led while at Google. Her research design thinking, collaborative spirit, and enthusiasm were key to the project success. Preeti brought creative solutions that exceeded our objectives, and her strategic insights shaped the project's direction. Her ability to foster a positive and efficient environment ensured effective teamwork. Her passion was evident in her engagement and determination, driving the project forward with energy.”
— Haeyon Kim,
Product Marketing Manager, Google
“I had the pleasure of working with Preeti on a food innovation project at Quantum, where I managed the initiative. Throughout the project, Preeti consistently impressed me with her dedication, meticulous attention to detail, and genuine kindness.
Her commitment to understanding consumer needs was evident in every aspect of her work. She conducted thorough research, analyzed data with precision, and presented her findings in a clear and insightful manner. Preeti's ability to navigate complex challenges with grace and a positive attitude made her a valuable asset to the team. It was a true pleasure to collaborate with Preeti.
I highly recommend her as an experienced and talented consumer researcher to any organization seeking a passionate and results-oriented”
— Dimitri Berti, Partner at Quantum Consumer Solutions: Insight & Design
“Preeti is a sharp and strategic thinker who always provides provocative, future facing perspectives on a business challenge. She's a great self-starter, taking a brief and making sure it goes in interesting or unexpected directions. Our work was always richer and more intriguing with her input.”
— Laura Halliday, Director,
The Forge Strategy
“Preeti made a big impact with us. Even while working remotely during Covid, she was an upbeat, collaborative partner who led smart, insightful projects. She brought sharp perspectives, translated them into commercially strong positioning, and both grew existing accounts and built new ones. The team valued her openness, her willingness to tackle tough problems, and how easy she was to learn from. I’d highly recommend her.”
— Chris Ponton, Senior Director -
Media, Ipsos
